The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.
Graduates who are interested in complementing their training.
The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
TERM 1 (18 CH | 23 ECTS)
Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future
TERM 2 (21 CH | 27 ECTS)
Corporate Finance
People & Talent Management
Global Economics
Strategy & Decision Making
Information Systems & Technology
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future
Business Strategy Simulation
TERM 3 (15 CH | 20 ECTS)
International Marketing
Sales Management & Strategy
Marketing Research
Digital Marketing Strategies
Advertising & Media
Admission Requirements*:
1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Información Adicional
START DATES
October, January & March
Total per year
€20,850
OPTIONAL ADDITIONAL QUALIFICATION €3,950
Total (two qualifications): €24,800
Additional Qualifications
While completing your MBA program, you will have the opportunity to earn a second distinct qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA on our Barcelona/Geneva/Montreux/online campus.
In order to obtain the state-recognized MBA, you must complete an extra management learning and research module, a business research report and a business competency simulation course. To earn the MSc in International Business Management, you must complete an extra business consultancy project module and a business competency simulation course. These courses are in addition to the MBA coursework.
The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.
Both qualifications can be earned in one year of full-time study or two years of part-time study.
