Master in Digital Business del centro EU Business School

Descripción

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.

A quién va dirigido

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Objetivos

1. Discover the impact that digital business is having.
2. Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
3. Understand digital culture and gain hands-on knowledge on how to build a startup.
4. Study how new technologies are crafting the digital reality and what is to come in the next years.

Temario

The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.

TERM 1 (13 CH | 18 ECTS)

Managing Digital Business

Digital Business Finance

Digital Marketing Strategies

Digital Technologies & Change Management

Seminar: Legal Aspects in Digital Business

TERM 2 (13 CH | 18 ECTS)

Digital Business Design

Customer Relationship Management

Innovation & Leadership

Social Media & Web Analytics

Seminar: Mobile Strategy

TERM 3 (13 CH | 18 ECTS)

Global E-Commerce Trends

The Digital Economy Ecosystem

Crafting the Digital Business Model

Entrepreneurship & Startups

Seminar: Online Reputation Management

Titulación obtenida

• A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Requisitos

Admission Requirements:*

1 certified copy of bachelor's degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale

A satisfactory score on the GMAT or GRE

An interview with the academic dean

* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Información Adicional

START DATES

October, January & March

Total per year

€14,250