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GESTIONAMOS TU INGRESO en una universidad británica. Elije entre alguna s de las mejores universidades y estudia este grado con una financiación del 100% del gobierno británico en condiciones muy especiales. ¡,Garantizamos tu plaza!
This degree is divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.
Please be aware that programme modules do change and therefore may differ for your year of entry.
Stage 1
Compulsory modules
BUS1001 Introduction to Management and Organisation
BUS1004 Critical Perspectives on Business Growth
MAS1403 Quantitative Methods for Business Management
MKT1002 Introduction to Marketing
MKT1004 Academic and Professional Skills
MKT1007 Consumer Behaviour
Stage 2
Compulsory modules
MKT2004 Research Methods for Business and Marketing
MKT2008 Services Marketing
MKT2009 Strategic Marketing
MKT2010 Marketing Communications
Optional modules
You take at least one of the following optional modules:
MKT2001 Global Marketing
MKT2011 Sales Management and Marketing Channels
You can select one of the following optional modules if you need to do so to study 120 credits:
ACC1003 Introduction to Accounting and Finance
ACE2013 Statistics for Marketing and Management
BUS2017 Introduction to Innovation and Technology Management
NCL2007 Career Development for Second Year Students
NCL2100 Developing Enterprise, Entrepreneurship and Employability
SPA1001 Business Spanish
Other optional modules may also be available.
Work placement/study abroad (optional)
Between Stages 2 and 3 you may choose to undertake a paid work placement in a UK or European business. Alternatively you may spend the year studying at a partner university in Europe.
The Business School has a dedicated Placement Officer who can help you find a suitable work placement.
Companies that have previously hosted our students are wide-ranging and include: Heinz, Panasonic, IBM, Fujitsu, Danone, 3M, Nestlé, Hewlett-Packard, Reuters, Xerox, PwC (Kuala Lumpur), Adidas (Germany) and &lsquo,Hola {Hello}&rsquo, (Madrid).
Compulsory modules
MKT3015 Intercalating Year Personal Learning Record
MKT3016 Intercalating Year Reflective Learning Account
Stage 3
Optional modules
You choose one of the following modules:
MKT3096 Contemporary Marketing Dissertation
MKT3097 Marketing Consultancy Project
You choose four modules from the following list:
MKT3004 Analytical Techniques for Marketing
MKT3006 Advertising and Integrated Brand Promotion
MKT3012 Direct and Digital Marketing
MKT3014 New Product and Service Development
MKT3095 Cultural and Heritage Marketing
NCL3007 Career Development for Final Year Students OR
NCL3008 Advanced Career Development
SPA2001 Business Spanish 2
Other optional modules may also be available.
Students who have been unable to take the following options in Stage 2 may choose one of the following modules, timetable permitting:
MKT2009 Strategic Marketing
MKT2011 Sales Management and Marketing Channels
