Descripción
Presentación:
The Master in International Tourism Management, majoring in Management of International Tourism Destinations, is designed to equip professionals and executives to lead global business projects in the tourism sector.
Objectives:
The Master in International Tourism Management will give you the following benefits:
INSIGHT INTO THE TOURISM INDUSTRY
Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
GLOBAL VISION
Training directors equipped to manage tourism companies and who are able to achieve the expected results at a global level.
DEVELOPMENT OF STRATEGIC PLANS
Learning the key factors in drafting strategic and immediate action plans in multinational tourism settings.
SUSTAINABLE INNOVATION AND MANAGEMENT
Developing the skills required of a global manager of tourism companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
EXECUTIVE TRAINING
Developing the skills required of a global manager of tourism companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
Temario
Programa
Módulo 1 : Structures and international finance of the tourism sector
Structure of the global tourism market -
International Finance for the tourism sector -
Módulo 2 : Talent and innovation management in global context
Intellectual and talent capital management in global context -
Innovation and the entrepreneurial mindset -
Módulo 3 : Strategic management and operations in tourism global destinations
Strategic analysis of tourism and leisure sector -
Operations and quality in tourism sectors -
Módulo 4 : Marketing and international commercialization of tourism destinations
International touristic marketing and new technologies -
International marketing strategies for tourism destinations and products &ndash,
Módulo 5 : Master&rsquo,s Thesis
Master&rsquo,s Thesis
