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This degree is divided into stages. Each stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each stage. Modules do change and therefore may differ for your year of entry.
Stage one
Compulsory modules
LMK1002 Introduction to Marketing
LMK1004 Professional Skills for Marketing
LMK1007 Consumer Behaviour
LBU1001 Introduction to Management and Organisations
LBU1004 Critical Perspectives on Business Growth
LBU1014 Quantitative Methods for International Business Management
Stage two
Compulsory modules
LMK2052 Global Strategic Marketing
LMK2004 Research Methods for Business and Marketing
LBU2034 Operations Management
LBU2074 Global Perspectives in Managing People and Organisations
LMK2010 Marketing Communications
LBU2011 Business Enterprise
Work placement (four-year degree only)
Between Stages two and three, students on a four-year degree with placement will have the option to spend a full academic year on a work placement with an approved organisation.
While on placement you will complete the following modules:
LMK3015 Intercalating Year Personal Learning Record
LMK3016 Intercalating Year Reflective Learning Account
Stage three
Compulsory modules
LMK3012 Direct and Digital Marketing
LBU3050 Management and Creativity, Design and Innovation
LMK3006 Advertising and Integrated Brand Promotion
LBU3004 Electronic Business
You also take one of the following:
LMK3096 Contemporary Marketing Dissertation
LMK3097 Marketing Consultancy Project
LBU3051 Management Studies Dissertation
LBU3053 Management Consultancy Project
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