An ideal programme for gaining an understanding of business in general and the role of marketing in service businesses and smaller enterprises in particular. The programme has a backbone in marketing, but general aspects of business also receive substantial coverage. Since marketing is one of several functional areas within an organisation, this programme links marketing roles, tasks and functions with other organisational activities such as management, accounting and economics.
The studies go destined to all those that want to learn knowledge, specific skills and to develop their professional career in the area of the management of companies or departments, deepening in the marketing.
You are expected to gain an in-depth understanding of subject related material through studying on a balanced range of different subject modules, while simultaneously developing key employability skills and competencies from the teaching, learning and assessment experiences you will participate in.
Syllabus
Level 4 / Year 1
- Economic & Financial Aspects of Business
- Organisational Behaviour and Analysis
- Principles of Marketing
- Quantitative Methods for Business Applications
Level 5 / Year 2
- Human Resources in Business
- Business Environment
- Marketing Research
- Option Module
Level 6 / Year 3
- Services Management
- Enterprise and Small Business
- Marketing Strategy and Planning
- Option Module
Grado Bachelor in business & marketing
The pupils can be residents in Spain that want to be formed or to continue their formation in English in the area of the businesses or foreigners that want to come to Barcelona to know another culture, ways of doing and studying a program in a language that they know.
Información Adicional
Language: English Mode: Campus attendance
Price: 7.200€ per year
Timetables / Groups: Monday to Friday (9h to 14h)
Profesional opportunities
This programme will help you to develop professional business and marketing abilities essential for jobs in market research, product and brand management, public relations, sale management and advertising
