Bachelor's Degree in Marketing del centro ESIC Campus Barcelona

Descripción

• ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid and Universitat Rovira i Virgili in Barcelona to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
• This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
• The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
• Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
• Complement your official degree with one of these two specialization diplomas:
• Professional Skills
• Digital Tools and Multimedia 

A quién va dirigido

1. Wants to work in marketing and/or a global and evolving sales environment.
2. Interested in digital business.

Objetivos

• Research.
• Finances.
• Comercialization.
• Sales.
• Digital Marketing.
• Offline Marketing.
• Communication.

Temario

First year

First semester

Marketing Fundamentals

Company Fundamentals

Business Mathematics

Economic History

Business Sociology  

Second semester

Business Communication

Modern Language  

Statistics Applied To Marketing

Economy I: Microeconomics  

It Applied To Marketing

Second year

First semester

Economy II: Macroeconomics  

Economic-financial analysis for marketing I

Legal Regulation of the Market  

Marketing and Corporate Social Responsability

Consumer’s Behavior

Strategic Marketing  

Second semester

Economic-financial Analysis for Marketing II  

Market research I

Consumer’s Behavior II

Product Policy

Distribution Policy

Strategic Brand Management

OB Obligatory

Third year

First semester

Communication and Advertising

Decision-Making Methods Applied to Marketing

Marketing and Applied Information Systems

Prices and Costs Policy

Trading Techniques  

Relational and Direct Marketing  

Second semester

Business Start-Up

Human Resources Management  

Sales Management  

Digital Marketing Strategies  

Market Research II

OB Obligatory

Fourth year

First semester

Strategic Management

Marketing plan

Elective 1

Elective 2

Elective 3

Elective 4

Elective 5  

Electives BDM

Neuromarketing

Customer Experience Management

New Services Marketing  

E-Commerce

Digital Marketing Metrics & Analytics

Mobile Marketing / Marketing For Mobile Devices  

Business Models For Digital Economy  

Business Intelligence In A Digital Environment  

Creativity And Digital Innovation

I.T. Seminars I (Relational Database In Digital Environments)

Recognized Educational Activities I

I.T. Seminars II (Data Analysis For Businesses With Spss)

Recognized Educational Activities II

Learning Activities II

Second semester

Interships

Annual

Bachelor’s Degree Final Project

Titulación obtenida

Bachelor's Degree in Marketing

Requisitos

• This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Información Adicional

Professional opportunities Bachelor's Degree in Marketing

This degree is a passport to several career opportunities, such as

• Marketing Manager
• Sales Manager
• International Business Manager
• Market Analyst
• Brand Manager
• Business Intelligence Manager
• Customer Relationship Analyst
• Account Manager
• Product Manager
• Trade Marketing Manager