ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
Wants to work in marketing and/or a global and evolving sales environment.
Logical-analytical and creative capacity
Interested in digital business
Leadership skills
Internationalitation
Professional development unit
Language School
Training in managerial skills
Entrepreneurial incubator
Internships and Employment in the main companies of the country
First year
Marketing Fundamentals
Company Fundamentals
Business Mathematics
Economic History
Business Sociology
Modelos de Negocio I: Product-Market Fit
Inglés I
Business Communication
Modern Language
Statistics Applied To Marketing
Economy I: Microeconomics
It Applied To Marketing
Espíritu Crítico
Antropología
Metodologías Ágiles
Second year
Economy II: Macroeconomics
Economic-financial analysis for marketing I
Legal Regulation of the Market
Marketing and Corporate Social Responsability
Consumer’s Behavior
Strategic Marketing
Modelos de Negocio II: Emprendimiento Social
Ecosistema Emprendedor I
Pensamiento Social Cristiano
Economic-financial Analysis for Marketing II
Market research I
Consumer’s Behavior II
Product Policy
Distribution Policy
Strategic Brand Management
Inglés II
Metodologías de Negociación y Venta
Chinese
Third year
Communication and Advertising
Decision-Making Methods Applied to Marketing
Marketing and Applied Information System
Prices and Costs Policy
Trading Techniques
Relational and Direct Marketing
Habilidades Personales I: Marca personal y Networking
Modelos de Neogocio III: Intraemprendimiento
Business Start-Up
Human Resources Management
Sales Management
Digital Marketing Strategies
Market Research II
Ecosistema Emprendedor II: Financiero y Legal
Metodologías Narrativas
Fourth year
Ética en Datos e Innovación Responsable
Modelos de Negocio IV: Go to Market
Habilidades Personales II: Liderazgo, Autogestión y Gestión de Equipos
Ecosistema emprendedor III: Asistencia a Ferias, empresas, bootcamps, premios
E-Markets
ESIC GARAGE: Coach por equipo
Neuromarketing
Customer Experience Management 4,5
New Services Marketing
E-Commerce B
Digital Marketing Metrics & Analytics
Mobile Marketing / Marketing For Mobile Devices
Business Models For Digital Economy
Business Intelligence In A Digital Environment
Creativity And Digital Innovation
I.T. Seminars I (Relational Database In Digital Environments)
Recognized Educational Activities I 4
I.T. Seminars II (Data Analysis For Businesses With Spss)
Recognized Educational Activities II
Learning Activities II
Fifth year
Producción Digital I
Global Innovation: Procesos, producto, y estructura.
Optativa 1
Optativa 2
ESIC GARAGE: Coach por equipo.
Produccción Digital II
Global Mindset
Optativa
Habilidades Personales III: Oratoria, debate e interpretación.
ESIC GARAGE: Coach por equipo.
Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
Información Adicional
PROFESSIONAL OPPORTUNITIES BACHELOR’S DEGREE IN MARKETING + DEGREE IN ENTREPRENEUSHIP AND INNOVATION
Marketing Manager
International Business Manager
Brand Manager
Customer Relationship Analyst
Product Manager
Sales Manager
Market Analyst
Business Intelligence Manager
Account Manager
Trade Marketing Manager
Entrepreneuship
Entrepreneur team coach
