Descripción
Presentacion
In the current panorama of international tourism, concern for sustainability, growing competition between destinations and tourist demand for quality at a reasonable price are challenges that come together in an environment that is already by nature subject to continuous transformation and, in some cases, instability.
In response to this situation, the Ostelea School of Tourism and Hospitality offers a new Bachelor Degree in International Tourism, with the main aim of equipping professionals working in any functional department to successfully manage companies and businesses primarily dedicated to planning and managing international destinations and tourism products.
Temario
Programa
Módulo 1:Service company management.
Structure and organization of tourism companies
Accounting in tourism companies
International tourism company management
Competitiveness of tourism companies and destinations in a globalized world
Financial management of tourism companies
Human resources management in tourism companies
Business strategies in international tourism
Entrepreneurship and creation in tourism companies
Quality systems in tourism companies
Comparative taxation in tourism companies
Corporate social responsibility in international tourism companies
Módulo 2:Foundations and dimensions of tourism.
History of international tourism
Geographical regions of the world
Introduction to the sociology of tourism
Law and tourism
Structure of the international tourism market
Comparison of tourism policies
International tourism institutions
Social changes in the world and the consumption of leisure and tourism
Módulo 3:Accommodation and restaurant management.
Intermediation and commercialization in international tourism
International hotel chains
Restaurants, gastronomy and globalization
Booking office management (travel and accommodation) and tour operators
Social media, internet and tourism
Módulo 4:International tourism distribution and transport.
Transport systems and international tourism
International passenger transport companies
Módulo 5:International tourism resources and products.
Cultural heritage and Tourism
Regional tourism resources around the world
Natural heritage and Tourism
Programming and management of large cultural and sporting events
International amusement and theme parks
Organizational and management resources in international museums
Tourism and sports
Tourism and culture
Cruise tourism around the world
Religious tourism
Ski and mountain tourism
Ecotourism
Módulo 6:International tourism destinations.
Geography of tourism destinations around the world
Tourism destination planning
Marketing, tourism promotion and ICTs
Tourism projects for regional dynamization
Regional tourism development
Sustainability and international tourism
Quality systems in tourism destinations
International cooperation and tourism
Tourism in coastal regions
Tourism in rural areas
City tourism
Módulo 7:Foreign languages applied to tourism.
Professional English for tourism I
Professional English for tourism II
Professional English for tourism III
Professional English for tourism IV
Módulo 8:Practical internship.
This module counts for 30 ECTS credits
Módulo 9:Thesis
This module counts for 6 ECTS credits
Información Adicional
Professional opportunitiesCompanies dedicated to planning and managing international tourism destinations.
Companies dedicated to planning and managing tourism products involving international aspects, particularly positions of tourism product/project management.
Travel agencies, tourism operators, online travel agencies (OTAs).
Hotel companies, particularly in positions of management, commercial management, customer service management and booking management.
Companies specializing in international events management, such as trade fairs and congresses.
Consultancy and in the field of international tourism.
The Professional Careers Service promotes students&rsquo, employment opportunities and acts as a meeting point between current and former students, partner companies and other business collectives interested in contracting professionals trained at Ostelea.
ObjetivosThe Bachelor Degree in International Tourism will give you the following benefits:
1. Insight into the tourism industry. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
2. Global vision. Training directors equipped to manage tourism companies and who are able to achieve the expected results at a global level.
3. Development of strategic plans. Learning the key factors in drafting strategic and immediate action plans in multinational tourism settings.
4. Sustainable Innovation and Management. Developing the capacity for creativity and innovation in hotel companies and their sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility in hotel establishments.
5. Training. Developing the skills required of a global manager of tourism companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
