BA (Hons) in Business Management (Marketing) del centro EU Business School

Descripción

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.

Why Barcelona?

Studying a BA (Hons) in Business Management (Marketing) in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

A quién va dirigido

Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.

Objetivos

1. Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
2. Analyze information and make reasoned judgements.
3. Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
4. Demonstrate the ability to access and utilize a variety of information sources for research purposes.

Temario

The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give students a solid grounding in all essential business disciplines, while the second and third years incorporate their chosen pathway, in addition to the core courses.

YEAR 1

Understanding People in Organizations

Developing a Professional Mindset

Business Economics

YEAR 2

Quantitative Skills for Business

Principles of Responsible Management

Convergent Media

YEAR 3

Global Business & Strategy

The Business Consultancy Project Part I

Marketing Strategy

Titulación obtenida

1. A U.K. state-accredited BA (Hons) in Business Management (Marketing) degree from University of Derby, U.K.
2. This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.

Requisitos

1. 1 certified copy of high school diploma and transcripts; or equivalent.
2. Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

Información Adicional

Career Options

1. Trade Marketing Manager
2. Consumer Insights Manager
3. Marketing Manager
4. Media Planner
5. 
   

Start

October February

Total per year

€12,900

FOR SEVEN-SEMESTER PROGRAMS

Additional semester 

€6,450

OPTIONAL DIPLOMA OF  ADVANCED STUDIES (DAS)

One extra semeste

€6,450