Temario
ABOUT GLASGOW
Founded in 1451, the University of Glasgow is the fourth oldest university in the English-speaking world. Today is a broad-based, research intensive institution with a global reach and a global strategy with allies like Escuela de Ingeniería de Antioquia.
As a world-renown institution with a long and prestigious history, the University of Glasgow aims to provide stimulating education of the highest and most talented candidates for advanced degrees.
As one of the ancient universities of Scotland, Glasgow has a long-standing international reputation for research, education and innovation. It has consistently occupied a place at the top of the world university rankings, and is considered to be among the top 40 universities in Europe.
The city of Glasgow has been named as one of the world´,s top 10 cities by the travel guide Lonely planet. The city was chosen for its exciting, contemporary image.
TWO INDEPENDENT TITLES WILL BE GIVEN:
A title of Escuela de Ingeniería de Antioquia: Maestría en Mercadeo
A title of Glasgow University: Master of Science in Strategic Marketing
CONTENT
You wil take nine core and three optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation.
There will be an emphasis on active learning experience in multi-cultural groups. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations, all regularly supported by an electronic learning environment. You will be given the opportunity to pursue in-company projects and business simulations and participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings.
Core courses
Consumer behaviour
Global business environment
International strategic management
Managing across cultures and comparative management
Marketing communications
Marketing ethics and society
Marketing planning and decision making
Services marketing
Strategic marketing management
Optional courses
Advanced topics in marketing futurecast
Analytical problems in marketing futurecast
Export marketing
E-Marketing strategy
International brand management
International marketing foresight
Marketing simulation
Sales management and techniques
